Digital Out of Home Audience Prediction
News and media are awash with stories about ChatGPT at the moment. For those of you who might have switched off your phones and lap tops for the last three months and do not know what we are talking about we can start with a little introduction and who better Read more…
“You can’t connect the dots looking forward; you can only connect them looking backwards” Steve Jobs This quote from Steve Jobs applies to audience prediction for Digital Out of Home advertising in a way that has only just become reality using currently available tools and platforms. In the world of Read more…
In this post we discuss some of the individual elements in the technology stack that make up the Crowd-Sense platform. If you would like to see more about audience measurement for Digital Out of Home see here Audience Measurement Collector The heart of Crowd-Sense is the collector. A tiny low Read more…